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Women now represent 48 percent of the average video game players in the U.S., up from 40 percent in 2010 – and one gaming company is ready to capitalize.
The player data showing the increase in female gamers was recently published in a survey by the Entertainment Software Association, an industry association which represents dozens of gaming companies.
Women over 18 represent 36 percent of people who play video games on regular basis, outnumbering even boys under the age of 18, who make up 17 percent of gamers, the survey shows.
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